Cosmetics have become part of the modern lifestyle for individuals. However, global cosmetics industry faces challenges like any other sector.

After the "Evaluation Criteria for Cosmetic Efficacy Statement" is officially implemented, some small and medium-sized enterprises will surely suffer short-term pain. But it does not mean that it will

People are driving for beauty over decades. With the spread of the pandemic, people’s requirements for beauty have gone to a higher level. Social and environmental sustainability have become consumers

The sustainability of premiumization is a key investor debate, with China premium beauty growth rapidly expanding, from Y2017 to Y2020 with a yearly growth ratio at 16%.

As a makeup tool, the primary function of the makeup brush is for applying skincare products to the face and neck. The brush hair is usually made of synthetic fibers and have a delicate skin-friendly