People are driving for beauty over decades. With the spread of the pandemic, people’s requirements for beauty have gone to a higher level. Social and environmental sustainability have become consumers

The sustainability of premiumization is a key investor debate, with China premium beauty growth rapidly expanding, from Y2017 to Y2020 with a yearly growth ratio at 16%.

As a makeup tool, the primary function of the makeup brush is for applying skincare products to the face and neck.