Retail conglomerates have always controlled the cosmetic industry. With the 2021 global Covid 19 pandemic, the industry mainly turned online. Following the trend globally, the industry shows an upward movement as it continues growing stronger. Despite the loss most brands suffered due to the pandemic, much positivity has also been realized. Most brands that only had physical shops have shifted to digital channels. Most customers find this convenient as they are willing to pay higher prices for high-quality products.
With the growth in global consumer purchasing power, the beauty industry offers immense promises to most companies in the beauty industry. Let's discuss how digitalization impacts the cosmetic business today.
Simplifying Complexity Webinar
Digital marketing techniques employ traditional and modern media channels to extend the marketing mix. Most cosmetic businesses and brands employ digital marketing as they can target a large customer pool globally. They are using sites such as eBay. Amazon, Alibaba, AliExpress, Facebook, Instagram, brand's website, etc., a business can market their products easily.
Digitization has a positive impact on sales. Furthermore, a business that employs online and physical shop sales is bound to grow sales. It can be realized when a business maintains its online platforms by continuously offering unique and high-quality brushes. Furthermore, interacting with customers helps fuel sales as customers can check different platforms for reviews and information.
Online Sales: Sustainable Brush & Digital Marketing
Digital marketing techniques employ the use of traditional and modern media channels to extend the marketing mix. Most cosmetic businesses and brands employ the use of digital marketing as they can target a large customer pool globally. They are using sites such as eBay. Amazon, Alibaba, AliExpress, Facebook, Instagram, brand's website, etc., a business can market their products easily.
Digitization has a positive impact on sales. Furthermore, a business that employs online sales and physical shop sales is bound to have sales growth. It can be realized when a business maintains its online platforms by continuously offering unique and high-quality brushes. Furthermore, interacting with customers helps fuel sales as customers can check different platforms for reviews and information.
New Business Model of Shangyang
Shangyang is a renowned world-class cosmetic brush manufacturer. Our company is deeply committed to its social responsibility to human rights, the environment, and sustainable sourcing. As a high-tech company, we also employ business ethics that make us meet our customers' and partners' obligations.
Its new business model focuses on using environmentally friendly materials in its production. To achieve this, Shangyang invests RMB 8 to 10 million per year. It ensures the company makes full use of its recycling and renewable resources, reducing social resource consumption. This model has seen the company as the first one to provide biodegradable cosmetic brushes. Lastly, with them employing aggressive digital marketing, the company can sell their quality brushes globally.
OEM/OBM/ODM/Private Label/Customized specialized. The MOQ of customized is 3000PCS.
If you want to purchase our Standard Products, its MOQ is 100PCS.
Conclusion
Cosmetic trends are increasing and changing day by day. Different brands and companies develop different marketing strategies to secure a good market position that will ensure continuous existence for years to come.
With the increased demand for quality products, high brands use aggressive and smart marketing strategies to establish their niche and grow their online sales. Most cosmetic industries are also trying to produce biodegradable and sustainable products. Shangyang offers its customers all these benefits.